Uniqueness, beauty and dynamism have always been the guiding principles of RUIFIER. We promote the beauty of difference between people and we celebrate the one of a kind design. The jewellery is designed to turn the wearer into a storyteller of their own. Many of the pieces can be adapted, interlocked or worn in different ways, making each design personal.

SOCIAL RESPONSIBILITY

RUIFIER believes that it is part of its social responsibility to be involved in issues such as respect for people, environment, communities and artistic heritage. These principles, which have always been part of the Brand’s activities, find expression in corporate culture, relations with institutions and industry associations, with supply chain partners and in cultural projects supporting the communities in the areas where it is present.

FAIR WORK

RUIFIER is a diversified universe of cultures, skills and nationalities that places the human factor at the heart of its activity.

This wide array translates into intellectual dynamism, which is one of the essential elements that contribute to the effectiveness of the understanding of changes in society and in the market. In all areas, we pay close attention to the professional and job satisfaction of its collaborators, giving them the opportunity to express their potential and improve their competences.

ENVIRONMENT

The environment is one of RUIFIER’s interests which feels responsible for engaging in and cultivating virtuous behaviours that contribute to the development of the company, respecting the communities and the places it operates in.

RUIFIER is committed to reducing the environmental impact of its activities and to reducing waste with responsible use of paper and packaging. It’s our future goal to reduce the usage of paper and similar in the next years and, when necessary, to promote its purchase from sustainable and recycle factories.

CULTURE

At RUIFIER, our culture is a sharing place, where ideas, dreams and goals come together, aiming to create the best products and services for our customers. Inspiration comes from everywhere and whenever, and it’s our purpose to reach the best quality by putting together all the inputs that we receive from the world. Our collections, our collaborations and our projects aim to move forward and to push creativity more and more, offering a product that you won’t find anywhere else.

RESPONSIBLY SOURCED

RUIFIER is devoted to finding responsibly sourced metals and in purchasing conflict-free diamonds and gemstones. We ensure that appropriate standards are applied for human rights, labour standards, environmental impact, and business ethics. The company puts all its effort to work with suppliers that embrace the same values among the whole supply chain.

MANIFESTO

BUY LESS BUY BETTER

Buying jewellery it’s for today and forever. At RUIFIER, we strongly believe that your jewellery should accompany you along side your life, bringing you memories and positive feelings. That’s why we offer one year of warranty and full customer service.

BUY RESPONSIBLE

At RUIFIER, we strongly believe that a successful company has a responsibility to the greater community. We are proud of supporting nonprofit organisations and civic institutions in the cities and communities where we work. RUIFIER is proud to share our collaboration with Smart Works who announced HRH The Duchess of Sussex as their Royal Patron in January of this 2019. Her decision to support the charity came from her passion in helping and supporting women in need. For the brand’s 5^th year anniversary, we launched LIMITED-EDITION GIFT BOXES in collaboration with Smart Works, to provide high quality interview clothes, styling advice and interview training to women in need.

BUY DIVERSE

You are unique and beautiful, you deserve to wear the best possible quality. You deserve to feel special and one and only. At RUIFIER, we offer customisable jewellery because we understand the importance of creating something that belongs to you and nobody else.

PRE ORDER TODAY

At RUIFIER, as we offer a full range of customisable products, we don’t apply the mass production system but we place an order on request across our pre-order system. This process will avoid storage for long periods to stop the jewellery from getting tarnished and loosing its shine. As we value our goldsmiths who handcraft and assemble the jewellery, we don’t want for their work to get wasted.