{"title":"Bestsellers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA\u003c\/span\u003e\u003cspan\u003e one-stop destination \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003ethe designs you love. \u003c\/span\u003eDiscover the most desired pieces from all our collections, as chosen by you.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"friends-happy-necklace","title":"FRIENDS Happy Chain Necklace","description":"\u003cp\u003eWear a smile everyday with our Happy chain necklace. No matter your mood, you can always count on Happy for a good time. With a chain threaded through the smile, choose the metal that matches your style.\u003c\/p\u003e\n\u003cp\u003e| Face Diameter: 0.9cm\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable chain: 40cm \/ 45cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSterling Silver \/ 18ct Yellow Gold Vermeil \/ 18ct Rose Gold Vermeil\u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"18ct Yellow Gold Vermeil","offer_id":22173943623,"sku":"PVE56VACC","price":135.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Rose Gold Vermeil","offer_id":22173943687,"sku":"PVR56VACC","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"Sterling Silver","offer_id":22173943751,"sku":"PSL56VACC","price":135.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/RUIFIER_Friends_Chain_Necklace_Happy_YellowGold_Front.jpg?v=1617986780"},{"product_id":"friends-happy-chain-bracelet","title":"FRIENDS Happy Chain Bracelet","description":"\u003cp\u003eWear a smile everyday with our Happy chain bracelet. No matter your mood, you can always count on Happy for a good time. With a chain threaded through the smile, choose the metal that matches your style. |Chain Length: \u003cspan class=\"s1\"\u003e150mm - 175 mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFace Diameter: 9mm\u003c\/p\u003e\n\u003cp\u003eSterling Silver \/ 18ct Yellow Gold Vermeil \/ 18ct Rose Gold Vermeil\u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"18ct Yellow Gold Vermeil","offer_id":22173945223,"sku":"BVE56VACC","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil","offer_id":22173945287,"sku":"BVR56VACC","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Sterling Silver","offer_id":22173945351,"sku":"BSL56VACC","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/RUIFIER_Friends_Chain_Bracelet_Happy_YellowGold_Front.jpg?v=1633535211"},{"product_id":"friends-smitten-chain-bracelet","title":"FRIENDS Smitten Chain Bracelet","description":"\u003cp\u003eFeel the love everyday with our Smitten bracelet. A hopeless romantic, Smitten sees the best in everyone and is filled with love! With a chain threaded through the smile, choose the metal that matches your style. |Chain Length: \u003cspan class=\"s1\"\u003e150mm - 175 mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFace Diameter: 9mm\u003c\/p\u003e\n\u003cp\u003eSterling Silver \/ 18ct Yellow Gold Vermeil \/ 18ct Rose Gold Vermeil\u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"18ct Yellow Gold Vermeil","offer_id":22173945415,"sku":"BVE57VFCC","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil","offer_id":22173945543,"sku":"BVR57VFCC","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Sterling Silver","offer_id":22173945607,"sku":"BSL57VFCC","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/RUIFIER_Friends_Chain_Bracelet_Smitten_RoseGold_Front.jpg?v=1594813531"},{"product_id":"abcs-bracelet-a","title":"ABC's Bracelet - A","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eRevealing a glimpse of cord interlaced through a delicate design, our RUIFIER ABC’s Bracelets allow you to choose a letter personal to you and combine it with a colourful cord. \u003c\/span\u003e| Discover more cord colours in the Outlet \u003ca href=\"https:\/\/www.ruifier.com\/collections\/outlet\" title=\"RUIFIER ABC's Outlet Bracelets\" target=\"_blank\"\u003ehere.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003eFace Diameter: 10mm\u003c\/p\u003e\n\u003cp\u003e18ct Yellow Gold Vermeil \u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"A \/ 18ct Yellow Gold Vermeil \/ Black","offer_id":31620539143,"sku":"BVE65AA0K","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Red","offer_id":35339954311,"sku":"BVE65AA0R","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Light Grey","offer_id":34168111559,"sku":"BVE65AAGL","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Pink","offer_id":35339859591,"sku":"BVE65AA0P","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Lilac","offer_id":37925830343,"sku":"BVE65AA0L","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Burnt Umber","offer_id":37925831175,"sku":"BVE65AABU","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Sky Blue","offer_id":37925833799,"sku":"BVE65AASB","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"A \/ 18ct Yellow Gold Vermeil \/ Navy","offer_id":37925834631,"sku":"BVE65AA0N","price":125.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/ABCs_yellow_gold_burnt_umber_A.jpg?v=1622246393"},{"product_id":"abcs-bracelet-j","title":"ABC's Bracelet - 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With threaded chain, choose your letter and add a personal touch to your jewellery. \u003c\/span\u003e\u003cspan\u003e|\u003c\/span\u003e\u003cspan\u003eAdjustable Chain Length: \u003c\/span\u003e\u003cspan\u003e45cm - 50cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFace Diameter: 1.2cm \u003c\/p\u003e\n\u003cp\u003e18ct Yellow Gold Vermeil | 18ct Rose Gold Vermeil\u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"18ct Yellow Gold Vermeil","offer_id":34233162823,"sku":"PVE70AACC","price":155.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Rose Gold Vermeil","offer_id":31943262404655,"sku":"PVR70AACC","price":155.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/RUIFIER_ABC_Necklace_YellowGold_A_Front.jpg?v=1633535274"},{"product_id":"abcs-necklace-l","title":"ABC's Necklace - L","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAdd glamour to your everyday look with our ABC’s pendants in lustrous 18ct yellow gold vermeil and rose gold vermeil. 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Choose your own combination of colour and metal to personalise your Smitten Friends bracelet. |Each bracelet is adjustable with a total length of 22cm.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDiscover more cord colours in the Outlet \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.ruifier.com\/collections\/outlet\" title=\"RUIFIER ABC's Outlet Bracelets\" data-mce-href=\"https:\/\/www.ruifier.com\/collections\/outlet\" target=\"_blank\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFace Diameter: 9mm\u003cbr\u003e\u003cbr\u003eSterling Silver \/ 18ct Yellow Gold Vermeil \/ 18ct Rose Gold Vermeil\u003c\/p\u003e","brand":"RUIFIER","offers":[{"title":"18ct Yellow Gold Vermeil \/ Lilac \/ High Polish","offer_id":12465378033687,"sku":"BVE57VF0L","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Burnt Umber \/ High Polish","offer_id":12465378099223,"sku":"BVE57VFBU","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Red \/ High Polish","offer_id":12465378131991,"sku":"BVE57VF0R","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Sky Blue \/ High Polish","offer_id":12465378394135,"sku":"BVE57VFSB","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Navy \/ High Polish","offer_id":12465378459671,"sku":"BVE57VF0N","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Light Grey \/ High Polish","offer_id":12465378492439,"sku":"BVE57VFGL","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Yellow Gold Vermeil \/ Black \/ High Polish","offer_id":12465378557975,"sku":"BVE57VF0K","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil \/ Lilac \/ High Polish","offer_id":12465378590743,"sku":"BVR57VF0L","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Rose Gold Vermeil \/ Burnt Umber \/ High Polish","offer_id":12465378656279,"sku":"BVR57VFBU","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Rose Gold Vermeil \/ Red \/ High Polish","offer_id":12465378689047,"sku":"BVR57VF0R","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil \/ Sky Blue \/ High Polish","offer_id":12465378951191,"sku":"BVR57VFSB","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil \/ Navy \/ High Polish","offer_id":12465379016727,"sku":"BVR57VF0N","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"18ct Rose Gold Vermeil \/ Light Grey \/ High Polish","offer_id":12465379049495,"sku":"BVR57VFGL","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"18ct Rose Gold Vermeil \/ Black \/ High Polish","offer_id":12465379115031,"sku":"BVR57VF0K","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"Sterling Silver \/ Lilac \/ High Polish","offer_id":12465379147799,"sku":"BSL57VF0L","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Burnt Umber \/ High Polish","offer_id":12465379213335,"sku":"BSL57VFBU","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Red \/ High Polish","offer_id":12465379246103,"sku":"BSL57VF0R","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Pink \/ High Polish","offer_id":12465379278871,"sku":"BSL57VF0P","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Sky Blue \/ High Polish","offer_id":12465379508247,"sku":"BSL57VFSB","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Navy \/ High Polish","offer_id":12465379573783,"sku":"BSL57VF0N","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Light Grey \/ High Polish","offer_id":12465379606551,"sku":"BSL57VFGL","price":115.0,"currency_code":"GBP","in_stock":false},{"title":"Sterling Silver \/ Black \/ High Polish","offer_id":12465379672087,"sku":"BSL57VF0K","price":115.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/1675\/products\/RUIFIER_FRIENDS_Bracelet_Smitten_BurntUmber_YellowGold_Front.jpg?v=1613475579"},{"product_id":"nexus-single-levitate-ring","title":"NEXUS Petite Levitate Ring","description":"\u003cp\u003eUnderstated and minimalist, the RUIFIER Nexus Petite Levitate Ring takes inspiration from the concept of connections with its signature interlocked oblong shape. 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